Hi!

I’m passionate about crafting inclusive, human-centered experiences that solve real world problems. I have over 10 years experience spanning e-commerce, fintech, and B2B SaaS, most recently at Earth Blox, designing tools to help businesses use geospatial data to guide their sustainability transition. I’m pragmatic and outcome focused, with a bias for action and close collaboration with engineers, designers, researchers and product managers.

Outside of work, I spend my time exploring crafts, finding creative ways to live more sustainably, and worrying that my bio sounds too clichéd.

Connect on LinkedIn or email me to get in touch.

View my work

Experience

Earth Blox, Edinburgh UK (2022 - 2026)

As the principal design hire at B2B SaaS platform Earth Blox, I supported the company’s growth from Seed stage through to a successful £6m Series A funding round. I was responsible for shaping the end-to-end user experience, designing new tools and adapting the platform for new target markets.

Sharesies, Wellington NZ (2020 - 2022)

As a senior product designer at fintech scale-up Sharesies, I supported the team to deliver engaging experiences for 500,000+ retail investors Across New Zealand and Australia.

Trade Me, Wellington NZ (2016 - 2020)

Over my four years at Trade Me, New Zealand’s most popular online marketplace, I worked as a designer across marketing automation, design systems and mobile apps.

DesignGel, Wellington NZ (2014 – 2016)

After completing my design degree at Massey University I took on the role of Co-director of DesignGel, a social enterprise created to help young designers get a head start in the industry by providing affordable branding and web design services for local businesses and NGOs.